ACAD 220: Introduction to Data Innovation and Analytics - Week #5:
Color in Information Design
Aaron Siegel | | 2/11/2026
Associate Professor of Teaching, Interactive Technologies
Iovine and Young Academy
Color Models
Modifying Color
Color Palettes
Application of Color in Graphic Design
Visual Identity
Establishing a brand identity or consistent visual language to make the product experience feel cohesive for the viewer/user.Hierarchy
Utilizing variations in hue, saturation, or brightness to command hierarchy and direct the users attention in a predetermined order.Application of Color in Information Design
Categorization
Labeling a representational data point to belong to a specific category through the use of hue.Quantitative Range
Using value and/or saturation to show distribution of numeric values within a range.Diverging Range
Using value and/or saturation in combination with different hues to show divergence from a center point.Color Blindness Test
